Indu is a leading business transformation expert in the UAE, the nation that has earned an indisputable position on the world map. The title is a tribute to its national anthem and reflects the nation's spirit - to build and work.

The book adopts a trifold approach to weave a delightful story on business excellence, bringing out the salient features that define corporate success. It includes key takeaways from one-on-one conversations with CEOs of award-winning corporations across sectors such as container trade, healthcare, education, information technology, distribution, and fresh food.

Indu discusses their best practices, business frameworks shared during EBM Benchmarking Club sessions supported by industry data across 2015-2018 and case studies from her consultancy spanning over 25 years - a defining period of transformation that catapulted the UAE to roaring success.