The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition
| AUTHOR | Gruyaert, Evert; Nagle, Thomas T.; Mller, Georg |
| PUBLISHER | Routledge (11/02/2023) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
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Product Format
Product Details
ISBN-13:
9781032540726
ISBN-10:
1032540729
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
Edition Number:
0007
More Product Details
Page Count:
362
Carton Quantity:
11
Product Dimensions:
7.00 x 0.75 x 10.00 inches
Weight:
1.38 pound(s)
Feature Codes:
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Purchasing & Buying
Business & Economics | Strategic Planning
Business & Economics | Marketing - General
Dewey Decimal:
658.816
Descriptions, Reviews, Etc.
publisher marketing
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
Show More
List Price $200.00
Your Price
$198.00